Jennifer Aniston Launch Her Debut Fragrance

 

Jennifer Aniston flew across the pond to launch her Debut Fragrance by Jennifer Aniston at Harrods, rather than launching in the US first.

There is much confusion about the launch of her fragrance, the name Lolavie went down like a lead balloon and it has been removed from all packaging and promotional materials.

The bottle is now blank (why?) and there’s a slip cover of Jen over the white box. It’s such a shame she didn’t keep the original name and packaging, who cares what everyone thinks, it’s her fragrance and she has a huge fanbase! It will be interesting to see how it rolls out in the US.

Anyway as usual she looks absolutely flamboyant at the launch from the pre-fall 2010.11 collection with strappy Azzedine Alaia sandals.

Celebrity Endorsements : Beyonce Introduces Heat Fragrance

Beyonce Knowless is releasing her first new fragrance called “Heat” which unfortunately will not be on stands before Christmas. The perfume arrives in stores for purchase in February 2010.

"A lot of my performances have had fire involved, so we thought 'Heat.' Also, red is one of my favorite colors, as is gold," she noted; both colors frame the bottle. “So then we thought of making the bottle look like it's on fire. I love antique bottles - my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two."

Beyonce Introduces Heat Fragrance